This week’s chat was hosted by Julie Friedman Bacchini and the topic was “PPC In A Cookieless World”. This chat was inspired by Google’s announcement last week that it will not be developing technology to replace cookies for tracking and advertising targeting.
Read the full chat recap here.
Listen to the podcast recap here.
(Podcasts are also available on iTunes and Google).
Links & Resources
Google’s Announcement About Cookies
Wall Street Journal – Google to Stop Selling Ads Based on Your Specific Web Browsing
Article About Google Announcement
Axios – Goodbye Individual Tracking Cookies
Electronic Frontier Foundation – Google’s FLoC is a Terrible Idea
PPC Hero – Cookieless Marketing – How Account Directors Can Be Part of the Solution
Search Engineland Daily Briefing Including FLoCs
Search Engine Journal – Google Will Not Track Users After Replacing Third-Party Cookies