This week’s chat featured a guest co-host, Marc Poirier (formerly of Acquisio and now with Klever) and the topic was” Programmatic Advertising – It Might Be More Accessible Than You Think”.
Read the full chat recap here.
Listen to the podcast recap here.
(Podcasts are also available on iTunes and Google)
Programmatic Resources
Why is programmatic advertising important?
What is the difference between GDN (Google Display Network) and programmatic?
Why is programmatic retargeting important?