Cross Platform/Channel Strategy – January 21, 2020

January 22, 2020 By NeptuneMoon

This week’s chat was hosted by Julie Friedman Bacchini and the topic was “Cross Platform/Channel Strategy”.

Read the full recap here.

Listen to the podcast recap here.

(Podcasts are also available on iTunes and Google).

#ppcchat

Nothing like opening up the BROAD MATCH floodgates to make Google more money COUGH 'improve' optimisation score (out of area keywords, competitor names and all) 🤯

And we're already easily using up the client set budget #FacePalm

#GetRealGoogle #PartnerStatusAtRisk #PPCchat

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Bryant Garvin @BryantGarvin·

@schopp_case @SamRuchlewicz @markpgus @SaadBassi I spit out customers profitably all day every day through digital growth channels.

As anyone who also knows me will tell you I don’t EVER get myopic and focus on just one channel and say it’s “profitable” or $0 CAC

Attribution is BS too #DTC #FBAdsChat #PPCChat

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Retweet on Twitter Giannina Fumagalli Retweeted

Kirk Williams @PPCKirk·

21 Feb

Delighted to share a free @ZATO resource made by @sprx109.

Ever longed for a simple, filterable, color-coded look into which @GoogleAds audiences work with what Channels?

Here you go! https://zatomarketing.com/blog/the-zato-google-ads-audience-targeting-list/ #ppcchat #semrushchat

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