2020 PPC Wish List – January 14, 2020

January 16, 2020 By NeptuneMoon

This week’s chat was hosted by Julie Friedman Bacchini and the topic was “2020 PPC Wish List”.

Read the full recap here.

Listen to the podcast recap here.

(Podcasts are also available on iTunes and Google).

#ppcchat

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Kirk Williams @PPCKirk·

21 Feb

Delighted to share a free @ZATO resource made by @sprx109.

Ever longed for a simple, filterable, color-coded look into which @GoogleAds audiences work with what Channels?

Here you go! https://zatomarketing.com/blog/the-zato-google-ads-audience-targeting-list/ #ppcchat #semrushchat

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Emma Franks @akaEmmaLouise·

@RyBen3 When given the freedom, I tend to favor:
[Product/Service Line or Category]_[Objective]_[Funnel Level]_[Campaign Descriptor*]

*can be multiple pieces inclusive of audience, geo, flight dates, promo, etc. (whatever differentiates the campaign from others).
#fbadschat #ppcchat

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Kyle Munson @kylewmunson·

@NeptuneMoon A8: I think they will consolidate to one match type + keep feed products like DSA. The one match type might have a reach “dial” to expand or contract its matching behavior. #ppcchat

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