Challenges With Remarketing & How To Do It Better – October 29, 2019

October 30, 2019 By NeptuneMoon

This week’s chat was hosted by Julie Friedman Bacchini and the topic was “Challenges With Remarketing & How To Do It Better”.

Read the recap here.

Listen to the podcast recap here.

(Podcasts are also available on iTunes and Google).

#ppcchat

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Kirk Williams @PPCKirk·

21 Feb

Delighted to share a free @ZATO resource made by @sprx109.

Ever longed for a simple, filterable, color-coded look into which @GoogleAds audiences work with what Channels?

Here you go! https://zatomarketing.com/blog/the-zato-google-ads-audience-targeting-list/ #ppcchat #semrushchat

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Emma Franks @akaEmmaLouise·

@RyBen3 When given the freedom, I tend to favor:
[Product/Service Line or Category]_[Objective]_[Funnel Level]_[Campaign Descriptor*]

*can be multiple pieces inclusive of audience, geo, flight dates, promo, etc. (whatever differentiates the campaign from others).
#fbadschat #ppcchat

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Kyle Munson @kylewmunson·

@NeptuneMoon A8: I think they will consolidate to one match type + keep feed products like DSA. The one match type might have a reach “dial” to expand or contract its matching behavior. #ppcchat

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