ICYMI posts are sponsored by: Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing: Meta, Twitter, Microsoft and others urge Supreme Court not to allow lawsuits against tech algorithms (CNN Business) Spotify to Lay Off 6% of Employees, Chief Content and Advertising Officer … [Read more...] about ICYMI – Great PPC Posts You May Have Missed This Week – January 27, 2023
Platform Layoffs & PPC – How to Navigate the Bumpy Road – January 24, 2023
This week's chat was hosted by Julie Friedman Bacchini and the topic was "Platform Layoffs & PPC - How to Navigate the Bumpy Road." Questions We talked in November about “Managing PPC When Tech is Melting Down” and are picking up on that theme this week with all the layoffs. Q1: Are you concerned about all of the layoffs happening in the tech space in general and at ad … [Read more...] about Platform Layoffs & PPC – How to Navigate the Bumpy Road – January 24, 2023
ICYMI – Great PPC Posts You May Have Missed This Week – January 20, 2023
ICYMI posts are sponsored by: Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing: 12 new Google Analytics 4 ecommerce dimensions and metrics (Search Engine Land) The appeal of tech jobs is fading (Axios) TikTok Officials are Discussing New, Algorithmic Transparency … [Read more...] about ICYMI – Great PPC Posts You May Have Missed This Week – January 20, 2023
AI (Artificial Intelligence) & PPC – January 17, 2023
This week's chat was hosted by Julie Friedman Bacchini and the topic was "AI (Artificial Intelligence) & PPC." Questions Q1: Are you currently utilizing any AI (artificial intelligence) in your PPC efforts? If so, what are you using? If not, why not? Q2: What type of AI do you think has the most promise for use in PPC and why? Q3: What type of AI do you think is … [Read more...] about AI (Artificial Intelligence) & PPC – January 17, 2023
ICYMI – Great PPC Posts You May Have Missed This Week – January 13, 2023
ICYMI posts are sponsored by: Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing: Microsoft is reportedly in talks to pump in $10 billion into OpenAI — the owner of ChatGPT — valuing the company at $29 billion (Business Insider) How Quora Ads Can Enhance Your Advertising … [Read more...] about ICYMI – Great PPC Posts You May Have Missed This Week – January 13, 2023