Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing: Amazon’s second Prime Day sale will take place Oct. 11-12 (CNBC) Why Kochava says it doesn't want to settle with the FTC (Marketing Brew) The cracks in Google's adtech facade are beginning to show (Digital Content Next) … [Read more...] about ICYMI – Great PPC Posts You May Have Missed This Week – September 30, 2022
Planning & Research in PPC in 2022 – September 27, 2022
This week's chat was hosted by Julie Friedman Bacchini and the topic was "Planning & Research in PPC in 2022". Questions Q1: Are you in the midst of any PPC planning right now? If so, what kinds of planning are you working on? Q2: How are you handling budgeting planning for 2023? Are you using 2022 or your comparison? If so, why and if not, why not and what are you … [Read more...] about Planning & Research in PPC in 2022 – September 27, 2022
ICYMI – Great PPC Posts You May Have Missed This Week – September 23, 2022
Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing: How to approach B2B advertising during a challenging Q4 (Search Engine Land) Unsealed docs in Facebook privacy suit offer glimpse of missing app audit (Tech Crunch) Walmart is now selling ads on TikTok, Roku, and Snap (Search … [Read more...] about ICYMI – Great PPC Posts You May Have Missed This Week – September 23, 2022
How to Talk PPC with Non PPC People – September 20, 2022
This week's chat was hosted by Julie Friedman Bacchini and the topic was "How to Talk PPC with Non PPC People". Questions Q1: Do you regularly need to talk PPC with non PPC people? If so, who are you most regularly talking to? Q2: Have you found particular language or techniques to explain PPC to non PPC people in ways they can actually understand it? Q3: What aspects … [Read more...] about How to Talk PPC with Non PPC People – September 20, 2022
ICYMI – Great PPC Posts You May Have Missed This Week – September 16, 2022
Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing: On data, boundaries and expectations in Q4 (Foxwell Digital) It’s time to de-frenzy PPC (Search Engine Land) Lawsuit against Kochava raises serious questions about location data (Marketing Brew) Instagram Confirms That it … [Read more...] about ICYMI – Great PPC Posts You May Have Missed This Week – September 16, 2022