As I was messaging with a industry friend recently about a client coming back to them after going elsewhere and having their accounts significantly messed up. I thought it worth writing a quick post on leaving on good terms in PPC. Before I get into that, I know there are situations where this simply won't be possible. I get that and am not advocating that absolutely every … [Read more...] about The Importance of Leaving on Good Terms
The PPC decisions that matter most in Q4 2026
Guest post by Meriem Nacer. There’s a story that Black Friday got its name because it was the point in the year when retailers went from operating “in the red” to turning a profit and being “in the black”. That’s not quite where the name came from, but it’s a useful way to think about Black Friday. Because generating more revenue isn’t much use if you’ve discounted away … [Read more...] about The PPC decisions that matter most in Q4 2026
All Your Google Marketing Live 2026 Questions Answered with Ginny Marvin
As promised, here is the recap post from our live chat with Ginny Marvin of Google Ads where she answers a ton of post Google Marketing Live questions! Massive thanks to her for both doing the chat and answering all the questions submitted. Q: Can demand based bidding be applied outside of a month, say a quarterly or annual budget to factor in seasonal demand? A: Demand-led … [Read more...] about All Your Google Marketing Live 2026 Questions Answered with Ginny Marvin
From Google – Everything Announced at Google Marketing Live
While a lot was covered in the live keynote portion of this year's Google Marketing Live event this week, there were a ton of things that are part of the announcements that were not specifically highlighted during the main event. Google shared a 70 page document with myself and other industry folks that outlines absolutely everything from the event along with links for … [Read more...] about From Google – Everything Announced at Google Marketing Live
Google Marketing Live BINGO Card
Yes, it is that time of year again when Google has its big what's coming in Google Ads event - Google Marketing Live. As I do every year, I made a BINGO card you can use during the event! It's all in good fun - hope you get a giggle as you read it and if you refer to it during the actual event. You can download a PDF version here. … [Read more...] about Google Marketing Live BINGO Card