This week's chat was hosted by Julie Friedman Bacchini and the topic was "Google Analytics 4 - Dealing with the Inevitable". Questions Q1: Have you been working or trying to work in Google Analytics 4 (GA4) yet? Q2: If you have been working in Google Analytics 4 (GA4) how has it been going for you, generally? Q3: What is your biggest frustration in working in Google … [Read more...] about Google Analytics 4 – Dealing with the Inevitable – August 16, 2022
ICYMI – Great PPC Posts You May Have Missed This Week – August 12, 2022
Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing: The Struggles of B2B PPC Marketing (Knucklepuck) Teens, Social Media and Technology 2022 (Pew Research Center) Meta Launches New B2B Advertising Audiences to Help Marketers Reach Key Decision Makers (Social Media Today) … [Read more...] about ICYMI – Great PPC Posts You May Have Missed This Week – August 12, 2022
It’s Not You, It’s Google Ads – August 9, 2022
This week's chat was hosted by Amalia Fowler and the topic was "It's Not You, It's Google Ads". Questions Q1: It’s well known there are a *lot* of changes that happen to the Google Ads platform and therefore, how we work. What changes have stymied you or frustrated you the most recently? Q2: Let’s start with match type shifts and lack of SQR data. How has this affected your … [Read more...] about It’s Not You, It’s Google Ads – August 9, 2022
ICYMI – Great PPC Posts You May Have Missed This Week – August 5, 2022
Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing: Why You Should Be Testing Meta’s Shops Ads (Foxwell Digital) Google’s Local Services Ads platform has a problem with spam (Search Engine Land) Simplifying measurement with the Google tag (Google Ads) Google releases simple, … [Read more...] about ICYMI – Great PPC Posts You May Have Missed This Week – August 5, 2022
Things I Wish I Knew When I Started In PPC – August 2, 2022
This week's chat was hosted by Julie Friedman Bacchini and the topic was "Things I Wish I Knew When I Started In PPC". This was another chat where we only got to a few questions, but it was a great and lively discussion with lots of experienced PPC pros offering their thoughts and advice. Questions Q1: How long have you been working in PPC? And how did you get into the … [Read more...] about Things I Wish I Knew When I Started In PPC – August 2, 2022