This week's chat was hosted by Julie Friedman Bacchini and the topic was "What to Expect from Google Ads in 2022". This topic was inspired after watching (and live tweeting!) the Google Ads Expert Series - "Welcome to 2022" last week. You can view the presentation here. Read the full chat recap here. Listen to the podcast recap here. (Podcasts are also available on … [Read more...] about What to Expect from Google Ads in 2022 – January 18, 2022
Everything You Need To Know About The Google Ads Expert Series – Welcome to 2022
I ended up live tweeting while watching the latest Google Ads Expert Series - Welcome to 2022 (this event was livestreamed on January 13, 2022 and is available on YouTube here.). I had intended to just do a blog post about the event, but my reactions to a lot of what was said in the program seemed to lend themselves to the live tweets. There was, as they say, "a lot to … [Read more...] about Everything You Need To Know About The Google Ads Expert Series – Welcome to 2022
ICYMI – Great PPC Posts You May Have Missed This Week – January 14, 2022
Because we all know how easy it is to miss a great PPC post each week, here are the ones I saw this week that I thought worth sharing. If I missed any that you saw, let me know and I will add to this list! Spotify introduces a new ad format for podcasts that puts clickable cards inside shows (Tech Crunch) Google Ads Allows Sports Gambling Ads In New York Now (Search … [Read more...] about ICYMI – Great PPC Posts You May Have Missed This Week – January 14, 2022
Who Should You Even Be Targeting In Ads? – January 11, 2022
This week's chat was hosted by Julie Friedman Bacchini and the topic was "Who Should You Even Be Targeting In Ads?" a discussion about how you figure out and then target the right people for your ads on different networks. Read the full recap here. Listen to the podcast recap here. (Podcasts are also available on iTunes and Google). Some great tweets from the … [Read more...] about Who Should You Even Be Targeting In Ads? – January 11, 2022
ICYMI – Great PPC Posts You May Have Missed This Week – January 7, 2022
2022 predictions for mobile marketing (Mobile Dev Memo) Update on American Travel Trends & Sentiment—Week of January 3rd: What’s In Store for Travel in 2022 (Destination Analysts) The First Rule of Facebook Ads: Know the Rules (Jon Loomer) My Exact FB Ads Strategy For 2022 (Revue Newsletter) Are You Wasting Your Google Ads Budget? 11 Lessons Learned in Audits … [Read more...] about ICYMI – Great PPC Posts You May Have Missed This Week – January 7, 2022