Because we all know how easy it is to miss a great PPC post or thread, here are ones I saw that I thought worth sharing: How Instagram's New Nudge Feature for Teens Could Impact Marketers or Creators (Hubspot) Justice Department and Meta settle landmark housing discrimination case (The Washington Post) Gen Z social usage rising as their parents start to log off … [Read more...] about ICYMI – Great PPC Posts You May Have Missed This Week – July 1, 2022
Bye Bye ETAs & Hello to the RSA Only Era in Google Ads – June 28, 2022
This week's chat was hosted by Julie Friedman Bacchini and the topic was "Bye Bye ETAs & Hello to the RSA Only Era in Google Ads". With the ability to create new ETAs (expanded text ads) going away on July 1st and RSAs (responsive search ads) will be the only option for creating ads going forward. Read the full chat recap here. Listen to the podcast recap … [Read more...] about Bye Bye ETAs & Hello to the RSA Only Era in Google Ads – June 28, 2022
Your GML 2022 Questions – Answered by Ginny Marvin of Google Ads
Ok, here is the monster post with both questions asked and answered during the tweeting and audio versions of PPC Chat right after this year's Google Marketing Live. First section the embedded tweets, followed by the questions from the audio chat. Tweets Yes, absolutely, this should be best practice for every business (GDPR and CCPA likely already prompted those convos). … [Read more...] about Your GML 2022 Questions – Answered by Ginny Marvin of Google Ads
ICYMI – Great PPC Posts You May Have Missed This Week – June 17, 2022
Because we all know how easy it is to miss a great PPC post or thread in any given week, here are some that I saw that I thought worth sharing: Google Ads To Address Concerns Over Third-Party Sales Solicitations & Poor Advice (SEO Roundtable) Elon Musk to address Twitter employees for first time in Town Hall (Reuters) Performance Max: Part One – Best Practices … [Read more...] about ICYMI – Great PPC Posts You May Have Missed This Week – June 17, 2022
Setting & Managing Expectations in This New Age of PPC – June 14, 2022
This week's chat was hosted by Julie Friedman Bacchini and the topic was "Setting & Managing Expectations in This New Age of PPC". We talked about the importance of setting and continuing to manage client/stakeholder expectations for PPC, as well as how this process has changed with all of the recent changes in PPC. How has automation, loss of data, etc. impacted how PPC … [Read more...] about Setting & Managing Expectations in This New Age of PPC – June 14, 2022