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PPCChat

The Official Home of the Twitter Chat

ICYMI – Great PPC Posts You May Have Missed This Week – January 27, 2023

ICYMI posts are sponsored by: Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing: Meta, Twitter, Microsoft and others urge Supreme Court not to allow lawsuits against tech algorithms (CNN Business) Spotify to Lay Off 6% of Employees, Chief Content and Advertising Officer … [Read more...] about ICYMI – Great PPC Posts You May Have Missed This Week – January 27, 2023

Platform Layoffs & PPC – How to Navigate the Bumpy Road – January 24, 2023

This week's chat was hosted by Julie Friedman Bacchini and the topic was "Platform Layoffs & PPC - How to Navigate the Bumpy Road." Questions We talked in November about “Managing PPC When Tech is Melting Down” and are picking up on that theme this week with all the layoffs. Q1: Are you concerned about all of the layoffs happening in the tech space in general and at ad … [Read more...] about Platform Layoffs & PPC – How to Navigate the Bumpy Road – January 24, 2023

ICYMI – Great PPC Posts You May Have Missed This Week – January 20, 2023

ICYMI posts are sponsored by: Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing: 12 new Google Analytics 4 ecommerce dimensions and metrics (Search Engine Land) The appeal of tech jobs is fading (Axios) TikTok Officials are Discussing New, Algorithmic Transparency … [Read more...] about ICYMI – Great PPC Posts You May Have Missed This Week – January 20, 2023

AI (Artificial Intelligence) & PPC – January 17, 2023

This week's chat was hosted by Julie Friedman Bacchini and the topic was "AI (Artificial Intelligence) & PPC." Questions Q1: Are you currently utilizing any AI (artificial intelligence) in your PPC efforts? If so, what are you using? If not, why not? Q2: What type of AI do you think has the most promise for use in PPC and why? Q3: What type of AI do you think is … [Read more...] about AI (Artificial Intelligence) & PPC – January 17, 2023

ICYMI – Great PPC Posts You May Have Missed This Week – January 13, 2023

ICYMI posts are sponsored by: Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing: Microsoft is reportedly in talks to pump in $10 billion into OpenAI — the owner of ChatGPT — valuing the company at $29 billion (Business Insider) How Quora Ads Can Enhance Your Advertising … [Read more...] about ICYMI – Great PPC Posts You May Have Missed This Week – January 13, 2023

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Chat Recaps

  • ICYMI – Great PPC Posts You May Have Missed This Week – January 27, 2023
  • Platform Layoffs & PPC – How to Navigate the Bumpy Road – January 24, 2023
  • ICYMI – Great PPC Posts You May Have Missed This Week – January 20, 2023
  • AI (Artificial Intelligence) & PPC – January 17, 2023
  • ICYMI – Great PPC Posts You May Have Missed This Week – January 13, 2023

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esperinbound Esper Inbound @esperinbound ·
13m

This day in search marketing history: January 29
https://buff.ly/3JnAnq8
#ppcchat #esperfeed

Reply on Twitter 1619563172389703680 Retweet on Twitter 1619563172389703680 Like on Twitter 1619563172389703680 Twitter 1619563172389703680
colarosa_ Alessandro Colarossi @colarosa_ ·
6h

Attention shopify store owners and agencies who help those with shopify -- this is a fantastic resource: https://analyzify.app/shopify-google-analytics/ga4

Great job @analyzify

#ppcchat #ppc #shopify #googleads #GA4

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mikeryanretail Mike Ryan @mikeryanretail ·
9h

Just for fun, here’s an article I wrote over four years ago
#PPCchat

https://smarter-ecommerce.com/blog/en/google-shopping/beyond-click-metrics/

Reply on Twitter 1619426164417904642 Retweet on Twitter 1619426164417904642 Like on Twitter 1619426164417904642 Twitter 1619426164417904642
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