Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing: The Online Tracking Company That Knows Your Name (The Markup) Search your world, any way and anywhere (Google - summary of what was announced at last week's Google I/O event) Marriott Rolls Out Media Network That Lets Brands … [Read more...] about ICYMI – Great PPC Posts You May Have Missed This Week – May 20, 2022
Breaking into PPC Speaking – May 17, 2022
This week's chat was hosted by Julie Friedman Bacchini and the topic was "Breaking into PPC Speaking". We talked about where to start and experienced speakers offered advice for those wanting to take the leap into speaking at PPC events. Read the full recap here. Listen to the podcast recap here. (Podcasts are also available on iTunes and Google). … [Read more...] about Breaking into PPC Speaking – May 17, 2022
ICYMI – Great PPC Posts You May Have Missed This Week – May 13, 2022
Because we all know how easy it is to miss a great PPC post or Twitter thready in any given week, here are some that I saw: TikTok to surpass YouTube in US—and come after other apps in the process (eMarketer) How a self-audit SEM checklist can protect your work from external audits (Search Engine Land) Success In The PPC Automation Age: A Paid Search Marketing … [Read more...] about ICYMI – Great PPC Posts You May Have Missed This Week – May 13, 2022
Messy Match Types & Account Structure – May 10, 2022
This week's chat was hosted by Julie Friedman Bacchini and the topic was "Messy Match Types & Account Structure". The topic was inspired by a post from Kirk Williams last week "Keyword Match Type Segmentation is Dead" and the ensuing Twitter discussions it sparked. Read the full chat recap here. Listen to the podcast recap here. (Podcasts are also available on … [Read more...] about Messy Match Types & Account Structure – May 10, 2022
ICYMI – Great PPC Posts You May Have Missed This Week – May 6, 2022
Because we all know how easy it is to miss a great post or Twitter thread in any given week, here are the ones I saw that I though worth sharing: The global stagflation shock of 2022: How bad could it get? (The Financial Times) 10 Social Media Statistics You Need to Know in 2022 (Internet Advisor) Microsoft Advertising relaunches Learning Lab and its certification … [Read more...] about ICYMI – Great PPC Posts You May Have Missed This Week – May 6, 2022